Internet dating apps as an advertising route: a generational means

Posted by on January 18, 2022 · Leave a Comment 

Abstract

Purpose

This study is designed to discover if an on-line relationships software is recognized as a reasonable channel to carry out marketing and advertising activities and understand the differences when considering years X, Y and Z for these types of approval.

Design/methodology/approach

All in all, 411 Tinder customers’ responses are acquired and assessed using text exploration to calculate the belief score of each and every impulse, and a Kruskal–Wallis H examination to verify if you can find mathematical differences between each generation. Read more

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